Marketing Strategy
A marketing strategy is your plan for reaching the right customers with the right message, and the channels you will use to turn attention into sales.
Glossary Category: Marketing & Sales
Lead Generation
Lead generation is attracting people who show interest in what you sell and capturing their details, so you can follow up and turn them into customers…
PPC
Pay-per-click is online advertising where you pay only when someone clicks your ad. It buys fast, measurable traffic, and you control exactly what you…
Personal Branding
Personal branding is how you present yourself and your reputation in public, so customers, partners and investors know what you stand for and trust yo…
Network Marketing
Network marketing sells products through a network of independent distributors who earn from their own sales and, often, the sales of people they recr…
Product Bundling
Product bundling groups several products or services together for one price, raising the average sale and helping customers buy a full solution in one…
Sales
Sales is the process of turning interest into paying customers, from the first conversation to the closed deal. It is the engine that brings money in.
SEO
Search engine optimisation helps your website rank higher on Google, so the right customers find you without you paying for every click.