Adapting to Changing Consumer Behaviors: Tips for SMEs
Consumer preferences and buying habits are always changing, influenced by new technology trends, economic changes, and social movements. A whirlwind for any business, but for SMEs, keeping pace with these
Brand Building 101: How to Build a Strong Brand Identity for Your SME
Building a strong brand identity for your small business is crucial for standing out in the market and connecting with your target audience. While there’s a lot of competition out
Top 5 Most Effective Marketing Strategies for South African Small Businesses
As a small business in today’s digital world, you have loads of different marketing channels and tactics available. Some are free, some are expensive. Some will have an enormous impact,
The Impact of Social Media on eCommerce Sales
As an eCommerce business, social media is one of the biggest areas of opportunity. When you use the right channels and create the right content, you can use social media
Marketing Trends for Small Businesses in 2024
If there’s one thing that’s constant in marketing, it’s change. With new digital tools, channels, and information being developed, marketing trends are always changing. Add to that ever-changing consumer habits,
9 Tips on How to Retain Customers
It can be five times more expensive to sell to new customers than your existing ones. Customer retention is incredibly important for businesses, as it helps generate more stable revenue