Social media has changed and continues to change every day. Not only do we have a lot more social media platforms, but many of them have changed to adapt to user behaviour. From TikTok’s video-only model to X (formerly Twitter) and its creator earnings programme, social media is no longer just a digital hangout space.
One of the biggest social technology companies in the world, Meta, is leading the change when it comes to social media. Not only has Meta integrated AI into its platforms – Instagram, WhatsApp and Threads – but it has now started rolling out paid subscription tiers for AI tools across its social media platforms.
Meta has introduced an umbrella subscription called Meta One to package all of its AI tools that can be used across its social media platforms. This could be a game-changer in how small businesses conduct business and how they advertise themselves on Meta platforms.
In this article, we look at what Meta One is and the different packages available.
What is Meta One?
Meta One is a paid subscription that adds extra features across different eligible Meta technologies, including Instagram, Facebook, Messenger, Meta AI, and WhatsApp, depending on what’s available to your account. Meta One offers multiple plan options with different pricing and benefits.
Meta One Plans
Meta has divided its plans for Meta One into personal/consumer and business and creator plans.
Personal Plans
The personal plans are divided into two: Meta One Core and Meta One Premium plans.
Meta One Core Plan
The Meta One Core plan features:
- Access to Facebook Plus, Instagram Plus, and WhatsApp Plus benefits, such as custom app icons, story previews, and exclusive messaging enhancements, at a discounted price compared to subscribing separately.
- More AI usage across eligible Meta technologies: Get more monthly AI usage allowance for eligible AI features, such as advanced image and video models for image and video generation and editing.
Meta One Premium Plan
The Meta One Premium plan includes benefits from the One Core plan plus:
- Expanded AI usage across eligible Meta technologies: Get an expanded monthly AI usage allowance for eligible AI features:
i) Generate more images and videos: Get expanded access to advanced image and video models for image and video generation and editing.
Business and Creator Plans
The Business and Creator plans are as follows.
Meta One Essential Plan
Presence and Protection
Verified badge: Display a verified badge on Instagram and Facebook for subscribed and verified profiles.
Impersonation protection: Help protect your subscribed and verified profile from impersonation with proactive impersonation monitoring on Instagram and Facebook. Subscribers must be verified to get this benefit.
Enhanced link sheet: Add images next to your links in your profile link sheet.
More AI Usage Across Eligible Meta Technologies
Creators: With more monthly AI usage allowance, you can generate more images and videos with advanced image and video models.
Businesses: Get more access to 24/7 responses from Meta Business Agent on Messenger, designed to help businesses enhance and automate parts of their conversations with customers.
Premium expression
Access to Facebook Plus, Instagram Plus, and WhatsApp Plus benefits, such as custom app icons, story previews and exclusive messaging enhancements.
Meta One Advanced Plan
The Meta One Advanced plan includes benefits from the Meta One Essential plan and more:
Audience Growth
Featured in Feed: Have the opportunity to be featured in Feed on Facebook.
Optimised Search: Make it easier for people to find your profile.
Bold Follow Button: Get a bold follow button on your reels on Facebook, making it easier for people to follow you directly from your content.
Follow Invites: Automatically send follow invitations to people who engage with your content on Facebook.
Scale Your Operations
Shared access: Give up to 4 other people access to your Instagram account so they can post content, reply to comments and more, without sharing your password.
Elevate Your Content
Optimised schedule: Schedule reels and posts to be published up to a year in advance and publish when they’re most active on Facebook.
Drive Real Outcomes
Links in posts: Drive people directly to your website, shop or latest offer by adding clickable links to up to 4 Instagram posts and 8 Facebook posts per month. Links in Facebook posts are currently only available for businesses.
Links in reels: Drive people directly to your website, shop or latest offer by adding clickable links right in up to 4 Instagram reels and 8 Facebook reels per month.
Enhanced profile: Showcase up to 3 addresses and highlight up to 3 of your other profiles, so people can follow you everywhere.
Advanced Insights
Competitive insights: Learn from profiles similar to yours by comparing your profile’s performance to theirs on Instagram, so you can tailor your content strategy.
Custom audience insights: View insights about people who see and interact with your content but aren’t following you yet on Facebook.
More AI Usage Across Eligible Meta Technologies
Creators: With even more monthly AI usage allowance, you can generate more images and videos with advanced image and video models.
Businesses: Get even more access to 24/7 responses from Meta Business Agent on Messenger, designed to help businesses enhance and automate parts of their conversations with customers.
Protect Your Brand
Premium support: Chat with a human agent once per month to assist with handling issues.
Original content credit: Get notified when others use your Facebook content and act up to 2 times per month. On Instagram, request a label that credits your original reel up to 2 times per month.
Meta One Expert Plan
The Meta One Expert plan includes benefits from the Meta One Advanced plan, and more:
Scale Your Operations
Shared access: Give up to 8 other people access to your Instagram account so they can post content, reply to comments and more, without sharing your password.
Elevate Your Content
Custom chat themes: Create a more memorable chat experience on Facebook and Instagram by choosing a theme that showcases your brand and personality.
Drive Real Outcomes
Links in posts: Drive people directly to your website, shop or latest offer by adding clickable links to up to 8 Instagram posts and 20 Facebook posts per month. Links in Facebook posts are currently only available for businesses.
Links in reels: Drive people directly to your website, shop or latest offer by adding clickable links right in up to 8 Instagram reels and 20 Facebook reels per month.
Expanded AI Usage Across Eligible Meta Technologies
Creators: With an expanded monthly AI usage allowance, you can generate more images and videos with advanced image and video models.
Businesses: Get expanded access to 24/7 responses from Meta Business Agent on Messenger, designed to help businesses enhance and automate parts of their conversations with customers.
Protect Your Brand
Premium support: Chat with a human agent 5 times per month to assist with handling issues. On Facebook and Instagram, you can request a call back from an agent, which counts toward your monthly limit.
Original content credit: Get notified when others use your Facebook content and take action up to 4 times per month. On Instagram, request a label that credits your original reel up to 4 times per month.
Meta One Max Plan
The Meta One Max plan includes benefits from the Meta One Expert plan, and more:
Scale Your Operations
Shared access: Give up to 30 other people access to your Instagram account so they can post content, reply to comments and more, without sharing your password.
Elevate Your Content
Personalised Content Strategy Advice: Schedule a call with one of our advisers once every 6 months to review your content strategy and get advice on how to optimise your posts and grow your audience.
Drive Real Outcomes
Links in posts: Drive people directly to your website, shop or latest offer by adding clickable links to up to 12 Instagram posts and unlimited Facebook posts per month. Links in Facebook posts are currently only available for businesses.
Links in reels: Drive people directly to your website, shop or latest offer by adding clickable links right in up to 12 Instagram reels and unlimited Facebook reels per month.
Maximum AI Usage Across Eligible Meta Technologies
Creators: With maximum monthly AI usage allowance, you can generate more images and videos with advanced image and video models.
Businesses: Get maximum access to 24/7 responses from Meta Business Agent on Messenger, designed to help businesses enhance and automate parts of their conversations with customers.
Protect Your Brand
Premium support: Chat with a human agent as often as you need to assist with handling issues. On Facebook and Instagram, you can request a call back from an agent.
Original content credit: Get notified when others use your Facebook content and take action up to 6 times per month. On Instagram, request a label that credits your original reel up to 6 times per month.
Meta One subscription pricing ranges from $2,99 to $49,99 per month depending on whether you choose app-specific add-ons, consumer AI tiers, or business packages. The Expert plan has custom pricing.
For any small businesses that want to optimise their organic and paid social media strategies, leveraging Meta One can be the ideal way. If your business is not as busy on social media – posting, answering queries or selling on other Meta platforms – then Meta One is unnecessary.
