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JKJade Kirkel
SME Speaker

Jade Kirkel

Co-founder · JoyJoy

Jade Kirkel is the co-founder of JoyJoy, a sneaker business.

Jade is known for building Sorbet into a household name and was recognised at the Absa Jewish Achiever Awards in 2024.

Jade helped build a brand South Africans know by name, and is now doing it again with JoyJoy.

Talks

Watch the talks from the summit.

SME Funding Summit 2025
SME Funding Summit 2025

How Purpose-Driven Branding Builds Success

12 Jun 2025

More speakers

Others who have shared what works alongside Jade.

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HMHlengiwe MakhathiniHlengiwe MakhathiniChief Investment Officer TDThandeka DludlaThandeka DludlaExecutive Head: Mass Market JSJane SitholeJane SitholeDeputy Minister VBVelly BosegaVelly BosegaCEO

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