Traditional methods of using QR codes are still very effective, but have you ever explored underrated ways to use QR codes for your business?
The common way of using a QR code would be to have it printed or displayed on a screen so that your customers can access your product list. However, there’s an untapped world to use QR codes to help grow your business. From customer testimonials to using it for job applications, all the way to enhancing the customer experience.
In this article, we’ll help you identify various creative and underrated ways to use QR codes for your business.
What is a QR Code and Why do Businesses Use It?
QR code, which is short for Quick Response code, is a barcode that can be scanned on a smartphone to lead users to a webpage with information. This barcode is typically displayed in a square-shaped grid that contains numerous black squares that form a distinct pattern.
These codes date back to the 1990s and were used in manufacturing; however, in recent years, businesses have been increasingly using QR codes as a means to improve the customer experience.
Businesses can quickly direct customers to specific information, especially in settings where they can’t click on a link.
1. Use QR Codes to Enhance Accessibility
QR codes are a better alternative for individuals with reading and memory disabilities. However, business owners implementing this must be careful not to exclude other individuals in trying to be inclusive.
People who have visual impairments can find it hard to locate these codes, as users need to align the codes within the readers in their smart devices. Additionally, there are also people with motor issues who might not be able to keep their devices up.
QR codes are a great way to expand reach and be inclusive. Businesses must ensure to include the full URL for people who might not have smart devices, as well as to make QR codes more accessible through clear instructions, placing the codes within easy reach and ensuring the size and colours make it easier for people with impairments.
2. Get Customer Feedback
Gathering customer feedback can be a tedious process, and one of the reasons why is that users don’t want to go through an inconvenient process with various steps to provide a review of your product or service. One of the creative ways to encourage customer feedback is to make the process seamless and quick.
For instance, adding a QR code on a slip or the packaging of your product allows your customers to easily scan the code and leave a review.
3. Add a QR Code on Your Billboard
If you aim to expand your advertising efforts, QR codes work as a great form of interactive advertising. Due to how large billboards are, they can easily catch a customer’s attention.
When a billboard has a QR code, users can scan it and land where you want to direct them. Instead of having to manually type your website or your business name.
4. Business Cards
Business cards are still good for marketing, but there’s only so much information that you can fit on a business card. Many entrepreneurs add their websites to their business cards to lead people to see more information.
However, by using a QR code in your business card, you make the experience seamless, as they don’t have to manually type your website.
They can scan your code and be led to your website, portfolio, or your linktree with several links to your work.
5. Contactless Menu
If you own a food business, contactless menus are something you should consider exploring. It’s still important to keep a few printed menus for customers who might not have access to digital devices.
Integrating a contactless menu system into restaurants increases the efficiency of ordering time. This method not only drastically cuts down on wait times but also cuts down potential errors associated with traditional methods.
This approach not only enhances customer satisfaction through convenience and speed but also contributes to a more hygienic environment, reducing the spread of germs through the handling of physical menus.
