Google Launches Africa App to help reduce Data Costs

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Google Launches new Africa App to help reduce Data Costs

Google is releasing an app in Africa, Google Go, that will help address the lack of high-speed connectivity and the cost of data on the continent, according to Fin 24.

The new app reduces the amount of data needed to display search results by 40% and allows previous searches to be accessed offline. The internet giant has also adapted the voice function to work better on slow connections.

“Weak data connectivity, high data costs and low storage space often make it hard for people to get the most out of the internet,” Google Africa Chief Marketing Officer Mzamo Masito told reporters on Thursday. “Google Go is built to handle these challenges.”

The new app will be available in 26 countries in sub-Saharan Africa and can be accessed from the Google Playstore. The app will be pre-installed in all Android Oreo devices, the company said.

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Tshepho Joel

Tshepho Joel is an experienced digital strategist with a proven track record of lifting user retention, leads, and revenue. Drawing on a robust background in performance marketing, he brings a data-driven, results-first eye to his work. Above all, he is dedicated to helping South African entrepreneurs start, fund, and grow their businesses.

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