Tshepho Joel
Bio
Tshepho Joel is the Platform Manager at SME South Africa, where he leads the digital strategy behind one of the country’s largest communities for small business owners. With a background in performance marketing — across Google Ads, Meta, Twitter and programmatic — and a track record of lifting user retention, leads and revenue, he edits with a data-driven, results-first eye. Above all, he is driven by a genuine commitment to helping South African entrepreneurs start, fund and grow their businesses.
