Nkosinathi Mayise

I\'m naturally curious about why certain businesses and brands fail while others succeed. This curiosity has developed into a genuine passion for research and understanding the factors that shape business performance, consumer behaviour, and entrepreneurial success. Through both my academic studies and professional experience, I have developed a habit of grounding my thinking and decision-making in research, evidence, and data rather than assumptions. I enjoy exploring complex business questions, uncovering meaningful insights, and translating those insights into practical strategies that create shared value.