Yolanda Sekeleni

As Founder & CEO of BeautienTreats, I\'m building a purpose-driven beauty brand that empowers confidence through natural, science-backed solutions formulated for African women. I\'ve led BeautienTreats to 5x growth with 51% margins, proof that authenticity and profitability coexist.I left corporate banking in 2023 after a decade at FNB managing commercial portfolios, because I couldn\'t find skincare that worked for my skin, our climate, and our needs. So I built it myself. BeautienTreats isn\'t a side hustle, it\'s a profitable, debt-free business solving real problems for real women across South Africa and beyond.My approach combines financial discipline from banking with creative storytelling and digital-first growth strategies. I\'ve built a 13K+ organic community, secured corporate B2B clients paying 5-10x higher rates, and positioned BeautienTreats for Pan-African expansion, all while maintaining integrity at the center of every partnership and client conversation.Beyond product, I specialize in strategic communications, digital marketing, and leadership development. I hold beauty certifications and bring technical expertise, business acumen, and authentic brand building to everything I create.
🔹 What I do best: Brand strategy, digital marketing, stakeholder engagement, financial modeling, and turning vision into measurable growth
🔹 What I value: Integrity, innovation, clear agreements, mutual respect, and partnerships rooted in aligned values, not opportunism
🔹 What I\'m exploring: Investor partnerships for expansion, corporate wellness collaborations, and strategic alliances with leaders who value transparency