Isabel Ballot

I’m Isabel, founder of 11 Lines, a South African skincare and personal care brand. I started the business from home and have grown it through e-commerce, social media and direct customer relationships. We have built a loyal customer base, a strong Facebook community and an active WhatsApp sales channel. I’m very hands-on in the business and create most of our customer-facing content myself. My focus now is moving from simply running a growing small business to building a more structured and predictable growth engine, with an immediate goal of reaching consistent R100,000+ months profitably. I’m looking to learn from experienced business people who can challenge my thinking, identify opportunities I may be missing and help me understand what to focus on next.