NOEL EHRENREICH
Managing Director at New Earth Group (Pty) Ltd
WHAT I DO...
As a dynamic Financial Executive and qualified Accountant, I have also embraced the role of Social Entrepreneur. My professional journey centres on delivering sustainable solutions to suppliers and customers, while simultaneously creating employment opportunities for first-time job seekers, women, and those previously unemployed. Beyond my financial expertise, I am actively involved in the waste management and recycling sector, particularly in a facility that specialises in Polystyrene recycling. Through this initiative, plastic waste materials are transformed into valuable, reusable raw materials offered at a substantial discount compared to virgin materials.
WHY I DO IT...
My motivation is rooted in a lifelong dream to chart my own course and make a meaningful contribution to my community. I have fostered an environment that encourages people to excel and empower one another, allowing me to pursue my passion for preserving the planet for future generations. Embracing new challenges and learning from mistakes has made pioneering Polystyrene recycling in South Africa an exciting endeavour. After achieving considerable success in my professional career, I sought to leave a lasting legacy and become involved in something greater and more fulfilling. New Earth Recycling has provided a valuable platform for me to connect with people from diverse backgrounds, make a direct and positive impact on their lives, and collaborate on sustainable solutions for the future.
WHO I AM...
I prefer a life away from the spotlight, often deflecting attention, yet remain quietly confident and steadfast. My values are consistent, and I am known for being down to earth, a good listener, and somewhat old school in my approach. As an accountant by trade, I have learned that success is achieved through hard work, long hours, and perseverance. In seeking happiness, I realised that striving to be the best version of myself is both satisfying and rewarding. With a positive outlook on life, I enjoy using my wit to bring laughter or ease uncomfortable situations. I make it a priority to spend quality time outdoors with my family, whether fishing or watching rugby with friends, and devote a few hours each month to improving my golf game. Above all, my faith in God Almighty is central to who I am.
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