SA Youth’s Favourite Brands according to the 2018 Sunday Times Generation Next survey

Updated on 15 June 2018

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woman black wall cool youthNike was once again awarded as the Uber Cool Overall Brand, in the 2018 Sunday Times Generation Next youth survey followed by Samsung and Adidas in 2nd and 3rd place respectively.

Nike was also awarded as the Coolest Shoe/Footwear Brand, and the one with the Coolest Brand Slogan, Just Do It!

Now in its 14th year, the Sunday Times Generation Next Youth survey, in association with leading youth market specialists, HDI Youth Marketeers polls more than twelve thousand youths from around the country, across more than seventy categories, and is considered the leading barometer of what SA’s kids, teens and young adults find on-trend and aspirational.

Coolest top spots

Nike, Samsung, Adidas, Trace Urban, Top Gear, Whatsapp and Nivea were the only brands to achieve Coolest brand status in two or more categories of the survey. Fifteen of the 74 categories surveyed saw new category winners from those in 2017.

Brands that continued to land favourably with SA’s youth, and hold on to the Coolest top spot in their respective categories included: Nike, FNB, Samsung, Mr Price, SAA, Colgate, Nestlé Hot Chocolate, Protea Hotels, TotalSports, DStv, Identity, Vodacom, Koo, Mercedes Benz, CNA, Engen, Sun City, Trace Urban, Cartoon Network, Pick ‘n Pay, MetroFM, Top Gear, McDonald’s, Spur, Red Bull Energy Drink, Doritos, Coca-Cola, Mugg & Bean, Always, Avon, WhatsApp, Tom & Jerry, Fifa, Magnum, Daily Sun, Dark & Lovely, University of Cape Town (UCT), Bic, Playgirl, Whiskers, Whatsapp, Dove, Nutella, Nivea, Rosebank College and Parmalat.

Here’s what made it onto the list of the ‘Coolest Companies 2018’. 

  1. DStv
  2. BMW
  3. Nike
  4. Apple
  5. Samsung
  6. Google
  7. Coca-Cola
  8. Woolworths
  9. Pick n Pay
  10. Microsoft

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