Pam Golding Property Group Acquires Property Startup

Updated on 15 August 2018

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The Pam Golding Property group has acquired online, digital estate agency, embracing the online ‘hybrid’ estate agency model gaining traction internationally. is a Cape Town-based, technology-enabled, fixed-fee service with call centre support which enables consumers to buy and sell residential property for a fixed fee of R29,500 plus VAT, which is only payable on sale of the property.

Says Dr Andrew Golding, chief executive of the Pam Golding Property group: “Naturally, we keep a close watch on global real estate industry trends and it seems that internationally, residential real estate sales industries and businesses are being reorganised across at least two different and separate types of business models and customer offerings in specific market segments.

“The first of these is the traditional high ‘touch’, high service, agent/client relationship model which is the cornerstone of the Pam Golding Property group and which will continue to be our core offering, but secondly, over the past two years, we have been following the advance of the online ‘hybrid’ estate agency model, which is a digital offering plus minimal agent ‘handholding’.”

Golding continues, “From a South African perspective, while in no way detracting from the personal and professional service and high agent involvement of our existing Pam Golding Properties offering, we believe this investment into broadens the group’s access to the South African and African residential property sector by enabling us to take an interest in the high-volume segment of the market, which comprises over 100,000 transactions annually in South Africa alone. This is particularly relevant in the price segments between R500,000 and R2m, to which the Pam Golding Property group has traditionally had limited exposure to date.

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