What Private Equity Returns Mean for a Business Owner

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What private equity returns mean for a business owner

South African private equity has repeatedly outperformed the listed market over long measurement periods, and that matters to a business owner for a reason that has nothing to do with investing. It means the capital exists and is looking for businesses, and it explains what those investors need from a company before they will consider it.

Industry performance reports compare a representative basket of funds against the main listed indices over ten years, and the private equity measure has generally come out ahead.

Outperformance means capital keeps being raised

Investors allocate to asset classes that deliver. Sustained outperformance against listed equity means pension funds and institutions continue committing money to private equity funds, and those funds then have to deploy it. For an owner, that is the supply side of the funding market, and it is healthier than the difficulty of raising suggests.

Long measurement periods reflect how the asset class works

Ten years is the appropriate horizon because these funds buy businesses, improve them over several years and then sell. That timeline tells an owner what an investor will expect: a multi-year relationship, a plan for growth and a realistic view of how they eventually exit.

Performing through weak economic growth is the important detail

Returns holding up while the wider economy is sluggish indicates that the returns come from improving individual businesses rather than from a rising market. That is precisely what these investors will attempt in yours, which means the conversation will be about operations rather than only about capital.

Certain industries attract this capital and others do not

Funds concentrate on sectors where they believe they can improve a business and find a buyer later. An owner in a sector private equity ignores will struggle regardless of performance, and one in a favoured sector will find interest even at modest scale. Knowing which you are in saves considerable effort.

Understand what an investor will require

Audited financials, clean governance, a management team that is not only the founder, and a plausible route to exit. Industry data, fund listings and the standards expected are published by the Southern African Venture Capital and Private Equity Association.

Frequently asked questions

Why does private equity performance matter to a business owner?

Because sustained outperformance means institutions keep committing capital to these funds, which then have to deploy it into businesses.

Why measure over ten years?

Because these funds buy businesses, improve them over several years and then sell, so shorter periods do not reflect the model.

What does performing through weak growth indicate?

That returns come from improving individual businesses rather than from a rising market, which is what an investor will attempt in yours.

Does sector matter?

Considerably. Funds concentrate where they believe they can improve a business and find a later buyer, so an ignored sector is hard going regardless of performance.

What will an investor require?

Audited financials, clean governance, a management team beyond the founder, and a plausible route by which they eventually exit.

Originally published in August 2017. Updated September 2026 to explain what private equity performance means for a business owner, using the lead story from the original roundup.

Tshepho Joel - author photo

Edited by
Tshepho Joel

Tshepho Joel is an experienced digital strategist with a proven track record of lifting user retention, leads, and revenue. Drawing on a robust background in performance marketing, he brings a data-driven, results-first eye to his work. Above all, he is dedicated to helping South African entrepreneurs start, fund, and grow their businesses.

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