Email marketing platform comes with a Content Studio which provides you with the tools to create, customise and edit marketing content such as landing pages, email and text messages, newsletters, and confirmation emails. You can also upload images to be saved in the studio’s archive.
Drag-and-drop email editor
Email marketing is easy to set up because there is no coding required — no CSS or HTML. The drag-and-drop function is easy to navigate and work on.
The autoresponder tool sends an automatic email in response to an automatic trigger based on the information you have on a customer or a particular action that the customer has performed on your website (such as completing a sign-up form).
This is a one-time email campaign that allows you to send emails like newsletters, promo campaigns, and special offers to a certain group of people or subscribers.
Businesses can create, schedule, and manage their email marketing campaigns which include newsletters and opt-ins like e-book downloads.
Get data on where your customers are based, including the area they live in – the information is based on IP address data.
This is the process of having a mobile-friendly email design, which means that your email can be viewed on a desktop or on a cell phone. Most email marketing platforms offer templates that can optimise messages for mobile devices.
With this feature marketers can group their subscribers into groups based on their demographics, preferences, interests, purchase history, location, buyer persona, and more, and personalise your newsletters and promo campaigns according to their preferences.
For an e-commerce website, this functionality enables businesses to send customers receipts and invoices. These one-to-one emails are sent based on the information that is gathered from a customer – the email is unique because it is based on the process that the customer has started with the brand.
Send abandoned cart emails
Send customers a follow-up message within a certain number of hours to remind them of products that they left in their carts without purchasing – this will be deemed as a reminder to the customers. Its aim is to increase sales.
Add apps to your dashboard to enhance your email marketing campaigns. For example, boost sales with an e-commerce app integration, connect with customers on a chat and support app, and convert leads into subscribers with lead generation forms which can be posted on social media platforms like LinkedIn.
Measure the impact of your email marketing by viewing analytics features like open rates, click-through rates, conversion rates, bounce rates, and email sharing or forwarding rates. These features provide data on how many people engage with your content, who is interested in learning more about your products, and what products are their favourites.
Social sharing buttons
Give subscribers the opportunity to easily share the contents of your email on their social media platforms. The post can be personalised by them, and will automatically include your email’s subject line and URL for your email.
Collect information from your customers by integrating an online survey tool or use the free survey templates available on the email service provider. You can, for example, send an email to customers who have made a purchase or completed a process, to get their feedback on the service.
Execute marketing activities such as the creation of search-optimized landing pages, social media marketing, and have them integrated into your outbound programs.