Benchmark
A benchmark is a standard you measure your business against, whether an industry average or a competitor, so you know how you are really performing.
Glossary Category: Strategy & Growth
Bootstrapping
Bootstrapping is growing a business using your own money and revenue rather than outside funding, keeping full control while you grow at your own pace…
Business Strategy
A business strategy is the set of choices about where you compete and how you win, guiding where you spend time, money and effort to reach your goals.
Business Model Canvas
The business model canvas is a one-page tool that maps how your business creates, delivers and captures value, from customers and channels to costs an…
Business Development
Business development is the work of finding and building new opportunities for growth, through partnerships, new markets and new customer relationship…
Business Planning
Business planning sets out where your business is going and how it will get there, covering your market, money and milestones. Lenders expect to see i…
Go To Market Strategy
A go-to-market strategy is your plan for launching a product to the right customers through the right channels, so it lands with sales rather than sil…
Exit Strategy
An exit strategy is your plan for eventually leaving your business, by selling it, passing it on or listing it, and how you will get value out when yo…