Glossary Category: Marketing & Sales

Click-through rate is the share of people who click a link, ad or email after seeing it. A higher rate means your message and audience are well matche…

Content marketing earns attention by publishing useful articles, videos and guides your customers want, rather than paying to interrupt them with ads.

Copywriting is writing words that sell, from adverts and product pages to emails. Good copy speaks to what the customer wants and moves them to act.

Conversion rate optimisation is the work of turning more of your existing visitors into buyers or leads, by testing and improving pages, copy and call…

Customer acquisition is how you attract and win new customers, and what each one costs you. Keeping that cost below their lifetime value is the whole …

Digital marketing promotes your business through online channels like search, social media, email and paid ads, where you can track results and adjust…

Affiliate marketing pays partners a commission for every customer or lead they send you. You grow through other people's audiences and only pay for re…

Marketing automation uses software to send the right message at the right time, from welcome emails to follow-ups, without you doing each one by hand.